Numerous Campaign Types
From simple campaigns, recurring mailings, scheduled mailings & auto responders to targeted and timed campaigns with split testing – eContact email marketing can accomplish all of your email marketing needs with ease.
Easy Campaign Creation
The campaign creation process is a step-by-step process where eContact will assist you with finding the right type of campaign, showing you all the options, and allowing you to send test emails, preview the campaign, and more before you save or send the campaign.
Split Testing Campaigns
Split testing is an important part of any solid marketing plan. Send multiple versions of a message (such as different subject, different content, etc..) and analyze the results to determine what has the best read and click rate.
eContact can even determine the winning email/subject for you automatically and send the remaining subscribers the winning campaign. Example: Send 2 different messages to 20% of your list. After a set number of days (that you specify) eContact will determine the best message based on open or click rates and send the winning message to the remaining 80% of subscribers!
Powerful Auto Responders
Setup any number of auto responders. Have certain mailings be sent after a subscriber subscribes and then additional campaigns at timed intervals (such as 24 hours later, 2 months after that, etc..) Even target these mailings to certain demographics or subscriber details.
Auto Link & Read Tracking
With each campaign you can choose to track links and reads/opens. eContact can automatically detect and track all the links in your mailing – or – you can specify specific links that you wish to track.
Other options allow you to enable or disable read/open tracking for your campaigns and you can even enable Google Analytics tracking!
Date Based Campaigns
While eContact can send scheduled and recurring campaigns we also have an optional add-on that allows you to send campaigns based on a subscription field. This makes this optional add-on perfect for campaigns about Birthdays, contract renewals, newsletter loyalty campaigns, and so much more.
RSS Based Campaigns
You can easily add any number of RSS feeds to any campaign type providing dynamic and instant content. Taking this one step further is our EmailCheck optional add-on. This add-on provides a new campaign type that will send the campaign when new posts/items are available in your RSS feed. This is great for automatically sending out site news, blog updates, etc.. And your subscribers will only be sent updates when there is new content to view!
Check Against Spam Filters
Optional Add-on – A simple one click spam check option will be available before you send your mailing. Upon clicking on “check spam filters” you will get a box with your spam count and a detailed break down of every item that was found in your mailing that may indicate your mailing as being spam. You can then adjust your mailing as needed to improve your spam count.
Use Previously Sent Campaigns
Send a mailing that has the same overall look and feel over time? Use your previously sent campaigns as templates for new campaigns.
Real-Time Sending Progress
Monitor your sending progress in real time as your campaign is being sent out! Options to pause, edit, and stop are available if needed during sending.
Removes any duplicate emails
eContact will automatically detect and remove any duplicates – even when sending to multiple lists that contain the same email! Options are available to allow duplicates if you have any lists that require duplicates.
HTML And/Or Text
Full support for multi-format email campaigns (html & text), HTML only campaigns, and text only campaigns.
